Getting your website to look good is important; after all, it is the window to your business, the first impression that visitors get of what you have to offer. A well designed site will entice visitors to stay, thus increasing the odds for conversion to customers. But that doesn’t mean much if you’re not getting visitors in the first place!
That is why search engine optimization (SEO) is so vital to get your web content to the top of the search engine results (SERP) pages. Meanwhile, there is always debate about which is the best website platform for SEO purposes. The top three CMS platforms for website development are Drupal, WordPress and Joomla. The debate certainly rages among devotees of each. What's needed to determine the best web platform for SEO is some objectivity.
Drupal enables you to automatically generate search friendly URLs based on content title, keywords, date or time. WordPress limits you to one type of permalink for all posts. Even if this is overridden, it lacks the flexibility and precision of Drupal. Joomla has not had the capability in the past to fix search engine URLs. It now has some degree of SEO functionality, but nowhere near the same level as Drupal 7 and 8.
Page title is one of the most important aspects for improving SEO of your website. It holds keywords that enable it to be categorized correctly by the search engines.
Drupal 8 has built-in SEO capability, offering several modules for SEO activity and tracking web statistics. It integrates easily with Google Analytics and can automatically create meta tags and page titles for a website. This functionality also allows you to take control and write your own page titles when creating new content.
Drupal has a built-in control facility that allows you to save versions of web pages every time they are edited. You can even revert to an old version if new content doesn’t produce the desired results.
Drupal is designed for community based websites and incorporates strong user role and access level management. Its functionality allows unlimited customization of user roles and access levels. The platform sees no discernible decrease in performance when accommodating multiple users simultaneously.
Drupal provides a Content Construction Kit (CCK) to create new content types and advanced custom views of those types without having to write code. Most other CMS require additional code to be written.
You can create blogs, news posts or tutorials and display them all in a variety of ways. A free add-on called Views Attach allows you to create content silos.
Apart from these advantages, Drupal is the most scalable CMS. Drupal 8 is specifically designed around responsive web design for optimal compatibility with mobile devices. Along with fast page loading speed, Drupal has all the elements for SEO that conform to Google’s latest search algorithms. If you are looking to upgrade or migrate to Drupal, contact an expert web design and development company to assist you with every step of the process.
Creative Commons Attribution: Permission is granted to repost this article in its entirety with credit to Snowbot and a clickable link back to this page.