For large companies, this question doesn’t usually arise. They have the budget to assign this work to professional web developers while concentrating on the core business. But for small business owners, the question of whether you DIY your website or hire a web designer is very relevant.
There are websites and then there are great websites.
Having an internet presence is not enough. Don’t merely be one of the crowd. You need to make your presence felt by building a website with all the functionality to meet your business needs, and to create it using SEO techniques that will continue to drive traffic to your site.
There are some considerations that will help you to decide whether you should use a website builder or employ professional web designers to do the job.
Maybe you merely need a simple website that showcases what your business is all about. This is often referred to as a brochure site. Your business will get a web presence carrying basic information about your products or services, pricing and contact information.
If you want to monetize your site or enable it to handle financial transactions, things get more complicated. You may need an e-commerce application to handle payment processing and to add, edit and delete products and services.
Or your website may need to facilitate workflows, like processing customer queries, providing self-help options and inventory management. This will most likely need to be built on a reliable, flexible and secure CMS platform – like Drupal.
Depending on whether you can build it yourself or engage a professional, your financial outlay can vary greatly from a few hundred to thousands of dollars.
The old saying is true, however… you get what you pay for.
Do some research into the costs involved in each development option. Yes, there are free website templates out there but they are extremely limited in what they can do. They also take quite a bit of time for a novice to navigate.
Designing and building a website is a task worth doing well.
Obviously, if you can code and know your way around website architecture, you might build the site yourself from scratch. Otherwise, website builders are the most basic resource for non-technical users to create a site, but they are very limited in functionality.
DIY for a site is not as simple as it appears. Depending on the complexity of your site, you need to seriously evaluate your skill level before deciding whether to go it alone or hire a professional. Trial and error is enormously time consuming and frustrating.
For real customization and flexibility, you need to develop your site on a CMS, like Drupal. This may be beyond your capabilities and should be assigned to a web designer.
At the end of the day, your decision about opting for a DIY website versus hiring a web designer will depend on the amount of revenue you want to generate from your website. You have to spend money to make money. There really isn’t a top-earning business site out there that is ‘home-designed’. If you’re looking for great ROI, hire a proven web design and development company to optimize the functionality and SEO of your site.
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