Drupal is acknowledged as one of the best content management systems for effective website SEO. A Drupal website has the inherent functionality that enables it to be quickly indexed by search engines.
However, instead of relying on the built-in SEO friendliness of the platform, there are a number of modules and functionalities you can enable to improve your search engine rankings even more.
A great place to start is to enable clean URLs within your system settings. A clean URL is more readable and gives the user a clearer idea of what the page is about.
Clean URLs are generally shorter and more meaningful and because of this, they're more likely to be shared on social media or via email. Sharing helps search rankings, leading to an increase in quality traffic and more conversions.
This module generates URLs automatically without you having to manually specify the path alias. The administrator can define URL format for each content type; for a blog post, for instance, the URL will read /blog/blog title. You can give your content keyword-rich titles that will improve rankings in SERPs.
If a page is not found, a user is usually redirected to a 404 page reading “Not found”, leaving nowhere else to go and no options. The Search 404 module replaces the standard 404 page with search results for alternative URLs based on the search query. This is Drupal's website SEO at its best.
The Search 404 module does a search on the keywords in the URL and displays those results. This means that you are likely to reduce your bounce rate and retain visitors to your site who would have been lost after viewing the standard 404 page.
Drupal's Redirect module enables you to automatically redirect traffic from 301 responses to new URLs. It serves the same purpose as the Search 404 module, allowing you to retain traffic via a seamless redirect.
This module can be used on your Drupal site to conduct a regular check for 301s, 404 pages and broken links and redirect them to relevant pages on your site. It can also be used to check for images that result in 404 pages.
The Metatag module allows you to control the ‘meta’ tags that get added to HTML pages to provide information for search engines and social networks. It makes it easier for visitors to find your content.
Metatag enables a site owner to control how the site’s information is interpreted by search engines. It allows you to control how your information is presented, making it more appealing and therefore more likely to be shared on social media. This in turn increases your SEO ranking.
If you haven’t taken steps to improve your Drupal website SEO, contact Drupal experts to help you implement these tips and more. They can assist you to increase your search rankings, get more visitors to your site, and take your business to the next level.
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