Providing a great user experience (UX) with your website and your apps seems so elemental and basic. That's because it is. But the value is huge. A good UX is the first step toward having happy customers. Happy customers come back and recommend you. Bad UX means unhappy customers jumping ship.It doesn't matter what you think of how easy your website and apps are to navigate and understand. You're already "sold". What matters is what your customers and leads think.Providing a great UX design means ensuring all aspects of your site work properly without anything lagging or missing.We have identified some common UX design problems and how to fix them.
People are using smartphones and tablets. That's not going to change, except to increase. Yet it's amazing how many businesses get a good website designed for a desktop or laptop (because that's what they're using when creating it), but forget it needs to be mobile compatible. There is nothing quite as frustrating as opening a site on a phone and find that the desktop version has to squeeze into the small screen. Visitors remember this and will be less likely to use that site.
Of all UX design problems, this is simple to fix. Hire a competent firm to develop and design your entire online presence. Experts don't miss details like this.
UX design problems often show up when users try to find information. Bells and whistles are great for websites and apps, but people do not want to spend time searching for information. They want access to it immediately, at their fingertips. Having to hunt through an unintuitive experience will drive them away.
This is another simple fix. Adjust your landing page(s) and put important information there, prominently displayed along with clear links to further info. A clear menu goes a long way to providing a better UX. So does making "Contact Us" clear and obvious. A search box is also wise.
Don't forget the power of asking your customers what they want, which leads us to…
Customers want to talk to you. If they have a problem with your site or app, it's important that they reach you. UX design problems can lead to customer trust problems. Trust is essential to them coming back to visit you and buying from you. Enabling easy and responsive feedback fosters trust, while helping you improve your site/app and enhance the user experience.
Fixing UX design problems that involve trust can sometimes be tricky. Ask your friendly designers to impart their experience here. They know many ways to encourage feedback and thus customer participation in your business's growth and success.
Wanting too much information from people is off-putting. Form boxes can be great – for leaving comments and filling in credit card information. A search form is fine, too. But don't go overboard. Delete some! It's about streamlining the visitor's experience, not just about signing people up. Some background data may tell you plenty about client profiles and habits without asking them to fill out form after form. Ask your professional web consultants about this.
Happy UX = happy customers and growing business!
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